Marketing communications for the environmentally minded in the private and public sectors      

5 Points To Make About My Work

1)  Hybrid:  20 years of experience in nonprofits, higher education, conservation, journalism and business.

2)  Sustainability: Environmental principles infuse my work.  The bottom line is nature.

3)  Enlightened Self-interest:  However worthwhile your organization’s mission and services, your constituents must see something in it for themselves.

4)  No-nonsense: Clear, concise, direct, on budget, on time.

5)  Fun: It should be a bit.

Bio

John A. Kinch, Ph.D., has directed marketing communications at The Nature Conservancy, an international nonprofit; University of Michigan; Michigan State University; and a startup finance and technology company.  Kinch is also an adjunct professor at Michigan State University, teaching professional writing, marketing communications, civic engagement and sustainability.  He volunteers for local nonprofits engaged in sustainability.  He has published widely online and in print, including The New York Times.

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